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About the BID: Our History + Work

Jerome Avenue street sign with elevated subway in background

The Jerome Gun Hill BID is one of seventy-five BIDs in New York City and one of ten BIDs in the Bronx. The BID is a vibrant retail commercial district located in Norwood, and serves one of the most ethnically diverse populations in the city. Its catchment area includes Jerome Avenue (between Mosholu Parkway and East 212th Street) and East Gun Hill Road (between Jerome and Webster Avenues). View the district map here.

Since its inception in January 1997 the BID has been serving over 230 businesses that range in size from small retail shops to local and national food and retail chains and banks. The BID is managed by the Mosholu Preservation Corporation (MPC), a support corporation of Montefiore Medical Center whose mission is to advance the health and wellbeing of communities that Montefiore serves through small business support, neighborhood development, quality housing and local news.

Montefiore Medcal Center entrance
people working on a planter garden next to a sidewalk

In partnership with MPC, the BID provides supplemental sanitation, security, marketing, events, retail attraction and beautification in the community. Learn more about the BID programs and services here.


These accomplishments would not have been possible without the cooperation of our merchants, property owners, city agencies, and the constant guidance and support of the BID’s Board of Directors, the NYC Department of Small Business Services under the direction of Commissioner Gregg Bishop, the office of Mayor Bill de Blasio, the Mosholu Preservation Corporation, our staff, volunteers and supporters.

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